Australian Grenache: No more mister nice guy?

Grenache once covered more of the world’s surface than any other red-wine grape, and certainly had its day in the sun down under. It was never exactly an out-of-work actor, with its juicy, sweet-fruited affability scoring it roles in rosé, everyday blends, chillable varietal reds and even muscular Châteauneuf-du-Pape body doubles.

But a host of hot talents are sharpening up scripts giving this grape a plum role in A-list, single-vineyard wines. So, what’s it going to take to prove that Grenache has the range, depth and gravitas to be a box-office lead—and will the masses line the red carpet to check out its best work?