What they say…
Here’s what makes Vininspo! special, according to people who know.
Ed has the most fantastic way with words. Passion, humour and just an all-round wine and literature enthusiast - he makes an incredible storyteller. - Maryann Egan, Wantirna Estate
To me, “kind” is a compliment rarely delivered but most needed. Ed was always a pleasure to be around and to communicate with. His unflustered, unflappable style and calm response to any crisis demonstrates preparedness and diligence for his subject that is rarely matched. Kind, calm, considered; no greater compliment necessary. – Stephen Pannell, Pannell Enoteca
If you haven’t heard of Ed Merrison, you’ve been living under a rock. The world of wine needs Ed; for his authenticity, integrity and ability to tell the stories of real wine people. Ed transcends the connection between winegrowers and all those that enjoy wine by creating engaging content akin to the humble yeast in wine. He takes dirty, cloudy juice and transforms it into one of nature’s most exciting elixirs. We’re excited to see where Ed takes Vininspo. – Gen & Rob Mann, Corymbia
When you pour your heart and soul into growing pure, expressive wines, you want people to connect with them. Sometimes words get in the way, but Ed has that rare blend of curiosity, intelligence and plain-speaking generosity that makes the experience even more vivid and personal. – Anna & Jason Flowerday, TWR
Ed Merrison, a man whose good looks and urbane English charm are only surpassed by his wit and enthusiasm for the great wines of Australia and more importantly their stories. The shaping and the framing of these unique stories is what wine is all about and this is where Ed, for me, excels in making them accessible, fun and yet hugely informative. – Julian Langworthy, Deep Woods Estate
We love Ed’s work. He ‘gets’ it: the experiences, the energy behind what we do, the magic and special attraction of wine. He brings together the heart and soul of it, communicating the most important messages and ensuring they’re relatable. Ed’s genuine interest, his approachability, talent and experience with writing, presenting and understanding all things wine make him amazing to work with. - Claire Mulholland, Burn Cottage
Ed’s ability to communicate and bring to life our family story, culture and wine style through words has been incredibly valuable in helping us portray this clearly to all kinds of wine-lovers. He’s a legend. – Hunter Smith, Frankland Estate
We’ve known Ed for years. Brilliant wordsmith and his palate’s trustworthy. He’s respected and loved by many in the wine game. Motivated, skilled and capable - a true gentleman on every level. – Monique & Steve Lubiana, Stefano Lubiana Wines
Ed Merrison has quite the way with words, particularly with words about wine. I’ve trusted Ed over many years to communicate about Yeringberg. He’s taken the time to understand what we believe in at Yeringberg and what we are trying to achieve with our wines. Ed has a rare skill to craft words and moving images to convincingly communicate about wines, their makers, and their stories. - Sandra de Pury, Yeringberg
Ed has the innate ability to take a complex, nuanced topic and present it in a way that is at once relatable, entertaining and super informative. He brings a certain childlike joy to introducing you to something new while simultaneously delivering impeccable detail and perceptive insights on the wine, vine or maker in the spotlight, be it in writing or in person. A great communicator and fruitful collaborator. – Kim & Tennille Chalmers, Chalmers Wines
Ed is a unicorn in the Australian wine world, possessing broad technical knowledge and a voracious palate but always with humility and a lust for learning. Matched with an approachable but thorough communicating style, Australia can count itself lucky Ed has chosen to call the Mornington Peninsula home. - Tim Shand, Voyager Estate
Ed is one of the best in the game. His understanding of wine as an experience and the story it can tell is unparalleled. His communication and ability to describe a wine is as engaging to a master sommelier as it is a consumer off the street. I often find myself calling on Ed asking about the intricacies of a vineyard and wine site and to date he hasn’t let me down. – Alister Timms, Shadowfax
It’s been a pleasure to work with Ed over the past decade. His advice and encouragement, especially in the production of short videos and approaches to online marketing have been much valued. Our brand has been enriched by his contribution, and his enthusiasm and energy always culminate in positive creative results. – Paul Scorpo, Scorpo Vineyard & Wines